Google 2010 – Experiments and Changes

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Google 2010-Experiments and Changes

2010 was a very interesting year for Google. Here are several examples:

Google Adwords Changes 2010- Good made a change in the way in which it handles display URLS for their Google Adwords platform. Before, you could create an ad linking to a blog using this type of URL – http://name.blogspot.com. But because the blogsphere has grown they now require the display URL to reflect the specific blog reached upon clicking the ad.

Google outlines its Display URL guidelines here. They include:

1. The display url must actually reflect the domain of your landing page so they know where they will be when they click on your link.
2. Display url within each ad group must have the same domain.
3. Display url cannot be used as another line of ad text.
4. Your display url must include your extension. (.biz, .com, etc.)
5. If your destintion url is too long, then use your home page url.

Google Fast Flip – I must say, I was really under a rock with this one. This is where Google let’s you “flip” through news articles on the web, just like a handheld magazine. The Fast Flip is at the bottom of Google News and it has some quality publications. For example, Los Angeles Times, Chicago Tribune, Huffington Post, Popular Science, Reuters, U.S. News and WOrd Report.

Even though people like the idea, there are still some issues that have to be worked out before avid news readers will accept Fast Flip.

The criticisms:

1. It doesn’t flip pages, but slides them across the screen, making news hard to access, not easier.
2. Some are wondering if any of the Adsense units on the site will make newspapers any money.
3. Many feel the iPhone version of Fast Flip is useless. Unlike the desktop you can’t read anything because the text is too small. Clicking zoom doesn’t help either because it won’t fit on the iPhone screen size and be actually readable. It seems Google expects you to pan around the page to read the text.

There is still hope, since Fast Flip holds a Google Labs status, which means that it has not transitioned out to being classified as a full-fledged feature of Google News. Will it make it out of the Google labs phase? Time will tell.

These are only two examples, in the next posts, I go through some other changes and experiments.

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Google Instant – What It All Means

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Google Instant – What It All Means

Google Instant, what is this creature? And, how is it going to affect Internet Marketing? Two good questions that many have been mulling over since Google has put Google Instant in play. So, do you need to worry? Let’s see.

Before we can discuss Google Instant, we need to first define it? Google Instant refers to Google Instant search. What it will do is give you faster and better search results. How? As soon as you start typing results will begin to shown. In addition, as you are typing you will be shown a range of possible queries that may be relevant to your search. These queries will appear in grey. And-this will all be seen before you ever hit the “Search” button.

As you may know, we read faster than we type. Thus, Google is hoping that their “Instant Search” will help you type less. And, if you type less, they figure they are saving you an average of 2-5 seconds per search.

You may have already used it. I found it rather interesting.  However, how will it effect SEO?

How Will Google Instant Affect SEO?

How will Google Instant affect SEO? Will it hurt or help your website that utilizes SEO? I found some of what is being said interesting. Your SEO may need some tweaking, when it comes to your keyword length and keyword character length. For example:

1) Google Instant will easily use 1-term keywords, while emphasizing fewer 2-term keywords. However, the 3+ keyword phases seem to have no significant changes.

2) Shorter keyword lengths. The length of the keywords will be shorter because the new search options will cause searcher to stop typing once they see the results they are looking for. (It is expected that the keyword character length will be from 3 to 9 characters in length and not the traditional 10 to 20 character length.)

It seems, if the above transitions are the case, Google Adwords will become more viable to making money. Why? It means that Google is attempting to improve the relevancy of the keyword and thus, making you improve your ad copy or content. Which in turn, it will help Google’s bottom line by moving traffic more efficiently through “paid listing” versus organic search.

All in all, do you need to worry about the changes? Of course. If you’re an internet marketer and want to effectively drive traffic to your site by paid listings or even organic search, you will need to tweak your ads and your content to keep traffic coming to your site or landing page. As for a new website, if you’re using the long tail search terms you should see no changes.(If you’re not, you should. Why? You cannot compete with the big boys.)

This article is from myaffiliateplace.blogspot.com