FaceBook And Linking Or "Liking"

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FaceBook And Linking Or “Liking”

FaceBook is now facing new challenges as they grow. Yes, FaceBook does offer an opportunity to get your content and products out to many people (If your website is fitted for it). However, they (FaceBook) may be suffering some of the same growing pains that Google faced with link farms and link buying.

Supposedly “liking” is taking the place of linking. What is “liking”. Liking is when a user “likes” a piece of content, they will hit the like button and it will show up in their friends’ news feeds. If the individual has a lot of “friends” and if the quality of the “friends” in the eyes of Facebook are appropriate, this can add more value on those “likes”.

Now, here come the sticky part. Those same factors, number of friends + quality of the friends can also cause a headache for Facebook in the search results. Some of these “like” campaigns are coming from “Like farms” which are similar to link farms. It’s also been stated that some people are buying into these “like farms”. These “like farms” are spamming Facebook with random quotes and phrases. The solution-Facebook will have to develop a system to determine what add values and what does not.

To conclude, as FaceBook becomes a stronger vehicle to marketing, they will have to take a serious look at “like farms” and “Like Buying” to add quality in their search.

This article is from myaffiliateplace.blogspot.com

Link Exchanges An Element of the Old Internet?

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Link Exchanges An Element of the Old Internet?

A link exchange is when one site offers to link to your site if you link to their site. (What I have found is the exchange is usually not of equal importance.)

Many feel that this type of linking request come from newbies that send out generic e-mails requesting exchanges. Possibly, but not always.There are also linking companies that request that you exchange a link with one of their clients, in return, you get a link to, usually another client. Sound professional? I think not.

Why do people go after link exchanges? Many people go after link exchanges because they are trying to find a fast and easy way to drive traffic to their website or blog.

With that being said…not knowing who you are linking to can invariably hurt your online reputation. How? If a loyal reader is taking the time to read your content they have developed a measure of trust in what you say. If, a reader clicks on a link on your site or blog and finds a site full of ads, or the content that doesn’t even meet your own content standards – you may end up devaluing your site as well as the other sites that are linking to you.

And, Google, yes Google, hates linking schemes. Google’s business model is centered around providing people with quality search, and thus, quality content. If they find that you have participated in any linking schemes, such as excessive link exchanges, expect your site to go down in ranking.

In my view, link exchanges is becoming an element of the “old Internet”. The new Internet includes more business rules put in place by search engines, Google and the FTC. Which, I might say, brings an element of legitimacy to the Internet. My view, the one sure way to get a back link is through your own content. If the content is good, someone will link to you to share the information. Granted, it’s not the fastest way to get noticed, but it does preserve your online reputation.

And Social Media, makes the likes of Facebook and Twitter extremely relevant to today’s marketers and readers. And Google,  is not blind to this fact. That is why Google launched “Caffeine” a web indexing system that crawls blogs, social media sites, commercial sites and user generated content at a faster rate (I believe it to be around 50% faster). What does this mean? It means, fresh content that is readily available for readers.

All this translates into a new way of thinking. What’s will increase your readership- networking, social media vehicles that produces fresh content, and most importantly quality content. The other-link exchanges can have one major disadvantage-a site filled with spam-filled links and less than quality content. So, which way do you want to go? I say, in with the new, and out with the old.

This article is from myaffiliateplace.blogspot.com

Is Social Media and E-Commerce Connecting?

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Is Social Media and E-Commerce Connecting?

It seems that maybe e-commerce is coming full circle and now, joining the social media network. An example of this is Amazon new feature, though still in beta, which lets you tap into the Facebook network.

What’s it’s purpose? To allow you to get Amazon recommendations and discover your friends’ “Favorites and likes”. Here are some of the things that you can now discover with the new feature:

1. Recommendations for movies, music, etc. Though this is also based on your Facebook profile.
2. See Facebook friends’ Amazon Wish Lists more easily.
3. See upcoming birthdays.
4. Gift suggestions for friends based solely on their profile.
5. Explore your friends profiles to see who shares similar interests.

However, Amazon assures all that no personal data will be shared with Facebook, and the company will not attempt to contact your Facebook friends.

What does that that mean for Facebook? It means that the role of the social media network may increase through advertising. And, let’s not forget about Google. With the increased competition between Google and Facebook may end up being a big win for e-commerce. Which means, not only the sale of virtual good but also the sale of merchandise.

This new direction by Facebook and Google was inevitable, but as with anything new, privacy will be an issue that may make some people a little skittish. Let’s face it, do you really want their friends to know what your recent purchases were on say, Amazon? Maybe it doesn’t bother you, but for some, it does. (By the way, Bing added a link to Facebook on their search results about a year ago. Interesting isn’t it.)

To conclude, the old way of getting advice about a product or service was through word-of-mouth, which, as you all know, the advice may have come after you bought the “wrong product or service”. On the other hand, online social media networking, can give you information/advice you need at lightning speed-and hopefully before you bought the product.

This means, for those e-commerce stores that give you a quality service or product, be prepared for an increase in consumer traffic. For those e-commerce stores where the experience is not up to consumer expectations, it’s time to make some changes, because word on the Internet travels very quickly.

This article is from myaffiliateplace.blogspot.com

Email Probably Going Away?

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Email Probably Going Away?

That portion of the headline was from an article that happened to catch my eye. My first thought was, great headline. But the next thought was, “Really!” So, of course I had to read the article.

For those that want to read the article: It is through WebProNews, and the article is called “Facebook Thinks Email is “Probably Going Away”".

Here is a quick summary of the article and my take:

During a speech at the Nielsen Consumer 360 conference Facebook COO Sheryl Sandberg claimed that email will essentially die. She states that you look at the trends of tomorrow through what teenagers are doing today. And what are teenagers doing today? She backs her claim with the fact that teenagers only email 11% of the time, while SMS is ever increasing. The rest of the article goes into detailing why email is not going away. Here is my take.

For many, who have to answer many, many emails a day, and in fact, categorize them in degree of importance would love to see such a decrease. Or, even the elimination of the email, at least for a day or two, until they begin to get that nervous feeling of, “No email, now what am I going to do.” (That statement would especially be true for those who were hired  to respond to email inquiries, concerns and complaints by consumers.)

However, I have to concede that I do not believe email will ever go away. As stated in the article, email is what connects you to Facebook, Twitter and almost anything else you want to belong to on the Internet.

And, when it comes to business-I can’t imagine a CEO or an employee would want to use Twitter or Facebook to follow up with employees in a company about confidential company matters. Unless, of course, their purpose is to get themselves into some hot water.

Though Sandberg believes its Social networking in general that will replace email in the future, I find to many legal, personal and security reasons to believe that this will ever take place. I’m content to believe that SMS and email will and can survive side-by-side for a very long time. Well, that’s all for now, I’ve got to get back to my email.

This article is from myaffiliateplace.blogspot.com