Is Your Article Aging Gracefully

Is Your Article Aging Gracefully?

What do I mean when I ask the question, “Is Your Article Aging Gracefully?” It really means, is your article gaining viewers on a daily, weekly, monthly or yearly basis. If it is gaining viewers, then yes, your article is aging gracefully. And that my friend, is the essence of true article marketing.

If you are looking to articles to help you in your marketing process, you must write articles that give individuals specific information. If you make your article overly promotional, you risk having your target market click away and the search engines ignore you.

However, if you write in-depth articles, specific to your niche, you will find people willing to link to you. Which means, you are collecting quality backlinks that will give you more readers.

This is just a small tidbit of information about article marketing. Check out Article Writing and Your Marketing Edgefor additional information about writing online.

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Is Article Marketing Still Viable?

Is Article Marketing Still Viable?

Since the Farmer/Panda update, people who have been only utilizing article marketing as their method of advertising my be in crisis mode. And, what many may utter is “Is Article Marketing Dead”, or “Is Article Marketing Still Viable?”

Article Marketing is not dead, and yes, it is still viable. However, if you are still spinning and mass producing your articles to be spread over 1000 of article directories, you may have to pull back on the thought. In the short term, at least, you’ll find that the article directories link power has been devalued. That doesn’t mean you stop your article marketing, it means you have to be a little more selective in your choices of article directories.

I’ve written an article called “Is Article Marketing in Crisis” it will give you an idea of what you need to do to improve your site, as well as, marketing your site through article marketing.

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Writing Your Article

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Writing Your Article

All may know, you can write an article for content on your site, or as a means to advertise your site or products. I will be discussing the later.

Article marketing can be a long term solution to getting targeted traffic to your site. The results of article marketing can be seen over time. Thus, if you want an immediate solution, there is PPC advertising. But if you’re on a tight budget, you may not be willing to outlay some money, especially if you’re not comfortable with the PPC process.

So what are the benefits of writing an article for advertising sake?

1. Long term solution to getting targeted traffic-if the article is relevant to the times.
2. A free way to advertise
3. Search engines likes relevant content.

What are the drawbacks to writing an article for advertising

1. Not a quick solution-may see return in a week or two, or maybe a month.
2. The relevancy of the article will determine it’s life. It could say in the serps for a month, a year, or maybe even 5 or more years. It is possible.
3. It takes work. If you decide you don’t want to write or feel you cannot write, than it may cost you to have someone write an article for you.

If you’re not intimidated by the drawbacks of writing an article, here is an article that I written that can give you an idea how to write an article for online use. The structure of the article is the same for a thesis or an online article.  However,  the content of your article should include additional elements that would never be necessary in a thesis.

Here is a quick read on article writing considerations: Writing an Article

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