Google, SEO and One Page Results

Google, SEO and One Page Results

The title is rather interesting isn’t it. And with anything that is Google and one page results everyone is listening or should be if you utilize SEO.

It seems that Google is testing a new design model with the search results page, it’s called infinite scrolling. Within the result pages, you will still see the top search box and navigation bar, as well as, the left panel, but the result pages will be a little more user friendly. If you want to see a sample of infinite scrolling, you just need to take a look at Google Images.

Improvement for the User:

1. Infinite scrolling could improve the user’s experience, by speeding up the search process.

2. For those that do research, this will give them a wider search option to explore what is out there on the Internet.

Improvement for Websites

The infinite scroll could improve chances for websites that are sitting on page two or three, a greater opportunity of being seen.

Okay, so how is this going to affect SEO?

SEO and  Infinite Scrolling

Many fear that SEO may become irrelevant because of the improved scrolling opportunities by Google. I do not believe infinite scrolling will make SEO go away. Remember, the search engines still need to know how to
categorize web pages and that is still through SEO and keywords. However, it will make people who have sites that have content that is short on quality, a need for quick improvements. Why? There is a greater opportunity with this feature for users to scan and skip to sites that actually give them the content they want.

Bottom line, Google has, and is making improvements that emphasize user experience. This has been seen with all of the Panda Updates. What has Panda Updates done? It has forced website owners to improve their sites or risk being loss in the Internet abyss. You can complain, but remember, change is constant on the Internet.

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